When I first heard about life coaching, I was like saaaaaay what? Helping people become their best selves? Hello, sign me up right now, right freakin’ now!
And since you’re reading this, I imagine you had the same experience! Maybe you’ve started your life coaching practice already. You’ve taken some classes and you’re excited to get going.
But I’m also going to guess that it’s not going as well as you’d hoped.
You KNOW you have the skills.
You KNOW you can help people!
So why isn’t anyone signing up?
Let me tell you friends! I have so been there.
And the good news is: it’s not all YOUR fault.
As always, my aim here on this site is to help you avoid the (MANY!) mistakes I made when starting my spiritual business. And this is definitely one of them!
Why Being A Life Coach Will Make You Broke! 3 Problems & How To Fix Them
Reason Being A Life Coach Will Make You Broke #1:
People Only Buy Solutions
You can show people your certificates and talk about yourself all day long. So while I kind of hate to break it to you but here’s the truth: no one cares.
Yup that’s right! It’s harsh but true. No one really cares about who you studied with, what modality you use, who your other clients were.
But they do care about what you can do for them.
This is really just a misunderstanding on our part. We talk about our credits and assume that other people will just understand what that means for them!
But it doesn’t work like that! You have to actually tell people how you can help them, in the most specific way possible.
You need to know what their problem is. And then you simply need to have a solution to that problem.
So in order to stop your business from tanking before you’ve even begun (yikes!), you have to stop telling them your audience about what doesn’t matter to them and start being extremely clear about what you can help them fix.
Reason Being A Life Coach Will Make You Broke #2:
The Title Isn’t Enough
Those of us in the coaching world often forget that we exist largely in our own little bubble. When you talk about life coaching to other life coaches or to people who are really into personal development, they obviously know what that means.
However, to anyone outside of our little world, the term “life coach” is still kind of vague and misunderstood.
I’ve met people who think that I just tell other people what to do all day! Which is pretty hilarious honestly. (And, just in case you don’t know, completely untrue!)
But it’s not up to the world to figure out what we do! It’s up to us to tell them.
That means part of our marketing needs to be about education. Yes, of course you’re a life coach (or a transformation coach, manifestation coach, happiness coach etc.)
But what do you really do? How can you explain that in the most simple way possible?
In other words, don’t just slap the words life coach on your Instagram and just post pictures of your smoothies. That’s not enough for anyone to get it–much less for them to make the leap to come and actually want to work with from you!
Tell them what you. Then do it again. And again. And keep doing whatever you have to to make sure your message is unmistakable!
Reason Being A Life Coach Will Make You Broke #3:
They Need To See The Transformation
Even when you have a specific problem that you can help people with, you have to weave a little more magic to make things more irresistible.
For example: say you’re a confidence coach. You help people go from anxiety to feeling confident and powerful!
That’s a great start. But what does that process actually look like? How can you illustrate it to your potential clients?
This where the art of storytelling comes in extremely handy.
Think about your “before” and your “after” and then paint your audience a picture of both.
What would someone’s life be like when they feel crippled by self-doubt?
What would they experience to finally move beyond that?
Tell them a story about it and they will automatically understand the true magic of who you are and what you do. Stories are the best way to show off your potential and to help them see where you fit into their world.
If you’re feeling stuck about this, think about your own transformation or the journey of someone you’ve already worked with.
Also, don’t assume people will just “get it” from skimming your bio! If this process is the magic you want to base your business on, you need to put that at the forefront of what you write as often as possible.
Don’t you dare think that your lack of clients is because you can’t make it as a spiritual entrepreneur! Once you tweak these few basic points on your website and in your social media marketing, you’ll be amazed at just how easy it is to book yourself out with clients who really want to work with you.
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