The hardest part of any successful business is simply understanding how to get your name out into the world.
As soon as you decide that you want to share your deeply important and transformational work with the world, the next step becomes finding the people who really need you.
So how do you do that exactly?
The best way to create success in any solopreneur business (Psssst…that’s you!) is to create a personal brand.
That means that your name becomes instantly recognizable by your people. That means becoming a leader in your selected niche or industry. And it also means creating a raving group of fans who love you and your work and actually want to throw fistfuls of money at you.
(Yes! It can happen.)
Let me just tell you a personal story about why I know this is so important.
When I first launched The Aligned Life, I (admittedly) suffered from a lot of fear and self-doubt. While I was getting comfortable sharing my (sometimes wacky and strange) ideas and philosophy with the world, at first I was not sharing much about me.
I don’t even think I had a picture of me on my site for at least a year! And definitely not any of me on Instagram.
I thought my words and ideas alone could do the work. And I was wrong!
My business did not take off immediately. In fact, it took me at least a year to start creating regular revenue. It wasn’t until I started authentically sharing more of myself and my life that my true blue clients and customers started