4 Reasons To Use YouTube to Build Your Business
Ever wonder how to turn your brand into a wildly successful phenomenon? YouTube can be your secret weapon! This platform goes beyond just entertainment; it’s a strategic tool to forge the four pillars of brand dominance: authority, social proof, a thriving email list, and a loyal community.
1. Become the Authority Figure
Forget struggling to get people to read lengthy blog posts. Video reigns supreme, with a whopping 65% of viewers sticking around for at least 75% of your content!
Why is that? Video fosters a near face-to-face connection. People get a glimpse of your personality, quirks, and nuances, making you both relatable and trustworthy. People will never buy from someone they don’t know or trust! So this is the key to transforming viewers into loyal fans and ultimately, paying customers.
2. Showcase the Power of Social Proof
Let your audience see the real-life impact of your brand! Your YouTube channel can feature customer interviews and testimonials, either as stand-alone segments or as part of your intro or outro. Witnessing others benefitting from your expertise builds trust and allows viewers to envision how your products or services can improve their lives. (And start grabbing those video testimonials to make this easier!)
3. Grow Your Email List (aka Your Most Valuable Asset)
An engaged email list is the lifeblood of your business and YouTube excels at growing this crucial asset. Try offering valuable free content upgrades within your videos, like downloadable resources or cheat sheets, in exchange for email signups.
This strategy can rapidly expand your reach and connect you directly with potential customers.
4. Create a Thriving Community
YouTube is the ultimate platform to cultivate a community around your brand. Think of your channel as your own personalized Netflix network, where you curate playlists brimming with valuable content. (Check out Marie Forleo’s channel to see this in action!)
Unlike Netflix, however, YouTube fosters two-way communication. Viewers can leave comments and engage in discussions, building a strong bond with you and your brand.
So tell me: Have you begun leveraging the power of YouTube to build your brand empire? Are you excited to begin your video marketing journey?
Starting a YouTube channel can seem daunting at first! However, with some clarity about your business goals it’s easy to see how video marketing fits into your overall marketing strategy. You simply never know until you try so why not give it a go? Just remember, your dream clients and customers are already out there waiting to virtually “meet” you!


PS Looking for more? You might also want to check out this post about how to build your brand, or this one about personal branding tips.
Love This Post? Then Pin It!
