100+ Instagram Post Ideas For Entrepreneurs

Looking for Instagram post ideas for entrepreneurs? Maybe right now you’re freaking out about what to post on Instagram today. Keep reading because you’re not alone babe!

It’s not that you don’t want to post. But somehow your Instagram posts simply fall to the bottom of your To-Do List. (Meaning: you never quite get around to it.)

Many business owners and content creators face the dreaded “blank page syndrome.” We know we need to post something. But all that pressure just makes your mind go blank. So you end up not doing it at all.

But fear not friend! I’ve curated a comprehensive list of 100 engaging social media post ideas to spark your creativity.

From behind-the-scenes glimpses to expert tips and inspiring quotes, this list has something for everyone. Let’s get those creative juices flowing and elevate your social media game together!

The Importance of Photo + Video

Did you know that photos and videos are far more likely to attract comments, likes, and shares than plain text posts? A study by BuzzSumo revealed that posts with images received a whopping 2.3 times more engagement than those without. And on platforms like Instagram, visual content is a must!

But I get it. I know some entrepreneurs (like myself!) are reluctant to post photos of themselves online. I didn’t post myself for years–and honestly, that was a mistake.

So please know posting great content on Instagram doesn’t mean posting a selfie every day. There are lots of ways to share your message without putting yourself front and center 24/7.

Why Use Instagram For Your Business?

We all know the truth: Instagram has changed a lot since it started. You can’t just post a photo to your followers anymore. Nowadays, there’s a lot of competition and it takes effort for your post, branding and message to stand out.

But don’t let that scare you away! Even though it’s changed, Instagram is still one of my favorite places to connect with real people. I find it way easier to do that there than on TikTok or Facebook, for example.

Even though we don’t like change, sometimes you just have go with the flow and to learn how to play the game in a new way.

By showcasing your products or services through visually appealing content, businesses can build brand awareness and attract potential customers. Additionally, Instagram’s interactive features, such as Stories and Reels, provide opportunities for direct engagement and building relationships with customers.

I also know that Instagram isn’t the right choice for everyone. So if you don’t love Instagram, that’s totally okay! Just pick another platform to focus on instead.

100+ Instagram Post Ideas for Entrepreneurs

This list of Instagram post ideas for entrepreneurs is meant to serve as inspiration for your classic Instagram grid. However, you can use many of these tips for Reels and Instagram stories as well!

Personal Branding and Inspiration

1. Behind-the-scenes: Show your workspace, daily routines, or a glimpse into your creative process.
2. The Headshot: Post a formal headshot as an introduction (even if you’ve been around a while!)
3. Branded Photoshoot: Hire a photographer and get a series of professional shots you can share over time
4. The Candid Selfie: Give us a casual shot that represents your personality and style.
5. Your Hero’s Story: Share your journey to entrepreneurship, challenges, and triumphs.
6. Motivation Monday: Post an inspiring quote, image, or story to encourage your followers.
7. Work With Me Wednesday: Do a mini-vlog of your real routine.
8. Throwback Thursday: Share an old photo or memory related to your business.
9. A favorite quote: Share a quote that inspires or resonates with you.
10. Gratitude post: Express gratitude for your accomplishments, customers, or team.
11. Self-care Sunday: Share tips on self-care, relaxation, or wellness.
12. Your Vision Board or Goals for the week/month/year: Share your vision board or goals for the future.
13. Recent accomplishments: Think finishing a course, running a race, entering a contest. This is great even if it’s not business-related!
14. Your wine/food: Yes, it’s cliche but it shows the more human side of you. Just don’t do it all time unless your business is food-related
15. Favorite TV shows or movies: Bonus if you can tie in the themes to your business
16. Favorite books: Recommend books that have inspired or helped you as an entrepreneur.
17. Favorite podcasts: Share your go-to podcasts for business, personal development, or inspiration.

Business and Products

18. Product showcase: Highlight a new product or feature.
19. Freebie offer: Talk about the freebie you give away in order to get people on your email list
20. Your USP: What makes you unique in your niche? Be sure to put that on display!
21. Customer Objections: Answer your most common product objections in a post or series of posts
22. Customer testimonial: Share a positive review or testimonial from a satisfied customer. (A series would be great!)
23. Behind-the-scenes: Show how your products are created or packaged.
24. Before and after: Showcase the transformation your products can make.
25. Limited-time offer: Promote a special deal or discount.
26. Freebie giveaway: Offer a free sample, coupon, or digital download.
27. Collaborations: Partner with other businesses or influencers.
28. Educational content: Share tips, tutorials, or how-tos related to your industry.
29. Industry news: Share relevant news or trends in your field.
30. FAQ: Answer common questions about your business or products.

Engagement and Community

30. Ask a question: Encourage engagement by asking your followers a question.
31. Interview: Get your assistant or friend to interview you.
32. Poll: Create a poll to gauge your audience’s opinions.
33. Contest or giveaway: Run a contest or giveaway to attract new followers.
34. Q&A session: Answer questions from your followers in a live session or post.
35. Ask Me Anything: Put up a sticker and ask for random questions from your audience. (You can answer them in Stories or create posts for them!)
36. Customer Spotlight: Feature a loyal customer or advocate. Share their story & triumph!
37. User-generated content: Did someone tag you or post your product? Repost it as a content of your own!
38. Live stream: Host a live stream to connect with your audience. Do this as a one off training or a regular weekly or monthly event.
39. Takeover: Let another entrepreneur or influencer take over your account for a day. (Bonus: You both get exposed to each others audiences.)
40. Partner with colleague or influencer: Collaborate with an influencer to reach a wider audience.

Visual Content

41. Flat lay: Create a visually appealing composition of products or accessories.
42. Video tutorials: Create instructional videos to teach your audience something new.
43. Time-lapse: Show a process or activity in a sped-up format.
44. Stop-motion animation: Take a series of photos where a few objects “move” across the screen. Then animate them in CapCut.
45. GIFs: Use animated GIFs to add personality and humor to your posts.
46. Get one of those changeable letter signs and share a new message regularly.
47. Got great handwriting? Write out a tip or quote in your own hand and take a photo of it.
48. Add your 2 cents to a trending TikTok video and share it to Instagram!

Additional Ideas

49. Share your workspace setup.
50. Post a motivational quote.
51. Share a personal story.
52. Introduce your team.
53. Interview a colleague, team member or someone who inspires you.
54. What’s In Your Bag? (or What’s On Your Desk?)
55. List out your favorite tools or resources.
56. Share your morning or evening routine
57. Share a hot tip you learned recently.
58. Create a tutorial or how-to video.
59. Share a before-and-after transformation.
60. Share a funny or relatable story.
61. Share a tip or trick.
62. Post an inspirational quote.
63. Share a behind-the-scenes photo. (Casual is great!)
64. Share a funny meme.
65. Share a screen capture of your program/offerings.
66. Share a surprising statistic or fact
67. Create an infographic in Canva
68. Time-saving tips
69. Money-saving tips
70. Share a well-known industry fact
71. What I Wish I Knew At 20/30 etc.
72. Make a prediction about your industry
73. Make a fill-in-the-blank post
74. Share something cool about your city or neighborhood
75. Outfit of the Day
76. Look up a list of national holidays and post about the relevant ones.
77. Share about a time in your life when you almost gave up on yourself.
78. Share a tip that changed your life.
79. Share your thoughts on a hot or trending topic.
80. Share a cause you support.
81. Talk about one of your inspirations and why they inspired you.
82. Share an old post that still inspires.
83. Share an old post that you no longer agree with or now think is funny.
84. Unboxing video. Got a new tool? Share the excitement with your audience.
85. Share your Amazon favorites.
86. Share a YouTube video or podcast clip you found inspiring.
87. Share your current mantra or affirmation for the week.
88. Share your intentions for the week.
89. Share a way you messed up and what you learned.
90. Share a story that shows how much you’ve grown.
91. Share a childhood photo.
92. Post a photo of your pet.
93. Show the books on your nightstand or to-read list.
94. Share your thoughts about a book you recently finished.
95. Talk about why you’re not jumping on a recent trend.
96. Take a photo or video of you on your Hot Girl Walk (or run, bike ride, yoga class, etc.)
97. Shopping cart/grocery store haul
98. Vacation/day off photo
99. Cute cafe/coworking space photo
100. You drinking your coffee/matcha/wine
101. Party/celebration post with balloons or streamers etc.
102. One big lesson you’ve learned recently

Consistency is Key

Don’t put pressure on yourself to think of one perfect Instagram post today! Instead, look at your Instagram as a long-term project or portfolio. It’s okay to share light-hearted fun content as long as you keep an eye on your main business goals and objections.

In other words, don’t let the fear of posting hold you back! Instagram is a wonderful tool for personal branding and the more you let your audience get to know you, the more they will trust you (and in turn, buy from you).

What Not To Care About On Instagram

Instagram can be confusing but you don’t have to care about everything. Here’s our list of what you can skip.

• The perfect grid. While it’s nice to have, don’t freak out if things don’t look totally perfect on your grid.
• Filters. A little filtering is fine but the crazy dramatic filters of the past are out.
• Hashtags are dead in most platforms so don’t waste a lot of time figuring out the best ones for you.
• Making apologies. No one cares that you took three weeks off from posting so don’t make a big deal about it!

Get Inspired

I hope this list of Instagram post ideas for entrepreneurs has inspired you. Remember, when it comes to posting social media content, we’re truly our own worst enemy! Don’t let imposter syndrome or fear of a blank page prevent you from sharing your message. You also don’t have to reinvent the wheel every time you show up online. Save yourself the time and effort by saving this list and coming back to it any time you need some social media inspo!

Ready for more? Check out this post about 5 elements of a high converting website, ways to build your business without social media or the best business for your zodiac sign.

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