Spending endless HOURS on Instagram or Facebook but not booking calls or making sales?
Feel like you’re doing all the “right things” but no one’s paying attention?
It’s the absolute worst feeling: trying your best to be cute and kicky but also like no matter how hard you try, no one gets your jokes. You keep doing the right things (the same things other people are doing! 😩 ) but somehow it’s all falling flat.
And mostly you’re tired of showing up consistently but getting nothing in return!
This is especially frustrating when you’re just starting out.
Picture it now: you’re feeling super inspired. Maybe you’ve just finished your coaching training and you’re raring to go!
You’re all fired up about wanting to change the world. Plus you’re totally confident that you can actually help people in a meaningful way!
You’re also looking forward to the other things you want to create in your life. You’re imagining financial freedom: creating a new level of income for yourself so you can travel the world, buy yourself a new flat, support your family, etc.
So when your posts (blog posts, Instagram posts, whatever!) fail to get any attention it seems like none of that stuff is ever going to happen.
You might feel like something’s wrong with you.
Or that you’re just not cut out to be successful as a coach or entrepreneur.
You might even be tempted to throw out your whole damn dream because it all just feels so hard…and humiliating.
So listen up my friend: do not give up on yourself right now! You are absolutely correct in that the world does need you and your special magic.
The only problem is that right now people can’t quite see what you’re doing.
But hope is definitely not lost!
This situation is not a sign that something is wrong with you.
It’s just a sign that there’s something wrong between your vision and the way you’re actually showing up in the world. And we’re going to learn about some of the causes of that right now!
3 Reasons Why You Don’t Have Coaching Clients
Reason Why You Don’t Have Coaching Clients #1:
Your People Can’t Find You
I know you’re a coach because you want to help people.
And that’s great because, guess what! The internet is absolutely BURSTING with people who need help.
But here’s the thing:
I know you want to help/transform/embody people.
And I know you CAN do all those things!
But the problem is: your future clients aren’t actively LOOKING for those things.
They definitely aren’t sitting down and typing “transformation” into Google! So if that’s the word you’re focusing on in your copy, that also means they’re never going to find YOU.
If you want to get found by the right people, you need to know exactly what those people are looking for.
And yes, you can still do your magical transformational stuff! But you also need to understand what your ideal customer is needing an answer for.
Reason Why You Don’t Have Coaching Clients #2:
Think about this right NOW! How many people on Instagram do you follow who are coaches or wellness practitioners?
Now how many of them can you think of where you KNOW what they really do?
Personally, I see a LOT of people out there offering great advice and inspiration. But off the top of my head (without searching through their account) do I actually know what they do? (And more importantly how they could actually help me?)
Out of all the coaches I follow, it’s not always obvious.
And I’m going to guess that those not-obvious coaches are also the ones struggling to book out their calendars.
Inspiration and connection are great. In fact, they’re essential parts of connection and building a soul-led business and brand.
But if people are confused about who you are and what you can help them with, then it’s not so surprising that you’re experiencing online business crickets.
Confused people will never ever buy from you.
So what can you do to help people be less confused?
Reason Why You Don’t Have Coaching Clients #3:
You’re Not Connecting
In real life, connection is one of the biggest factors in why we like certain people and not others.
(Ok be real: how many times have you been tempted to date someone who was VERY wrong for you just because “We have such a great connection!”)
Connection goes an awfully long way in life and that includes the online world.
But sometimes we get in our own way in terms of connection on accident.
When we think about selling, most of us get suddenly weird and awkward. We turn on our “professional” voice. And we leave out our personality!
But that just means that the real you has become invisible.
Now please note, that you don’t have to put all your flaws out there to get noticed!
But you DO have to show people who you are.
And when you do that in an authentic way? Your people are simply NOT going to be able to look away.
So tell me: which tip resonated with you? And what can you start doing today to help connect with your audience and share your message?
Don’t give up on your coaching practice because you think people just don’t “get” you. With a few important yet subtle twists, you can turn around even the biggest business slump and get those leads rolling in.
Did you find this post useful or inspiring? Then save this pin to your Coaching Business board on Pinterest!